6 Truths You Cannot Ignore!

Truth # 1 is a trumpet announcing that your dining room is the best marketing tool you have!

It’s the authentic showcase to the public, the foundation of social life in your community. It’s where your residents will break bread with their family and friends during visits. When they don’t have visitors, mealtimes are when they connect with the other residents to form friendships.

Family guests will carry their perceptions back to the office, to BBQs, and to committee meetings where they will boast, or not, where Mom is spending her days. Happiness; they want to tell everyone how happy Mom is. There is a way to secure these impressions are carried away from your community and in your favor.

The Kind Dining® way is to unite all the company working together as a top-notch team. The intent is to add management, kitchen, and ancillary staff working with the serving staff. Include the marketing department in your objectives to enact the culture change that is in demand today. Pride will abound when your residents begin responding to the consideration they deserve during all mealtimes.

A noticeable difference is made when community engagement, which includes all staff, understands and promotes socializing over meals. Incorporate your servers to wear nametags and to introduce themselves to your residents like the best restaurants do. Be sure that the print is large and bold enough for a senior to see easily. When your residents put a name to a face that is improving their daily life, your marketing soars to the top. This is a small step in your community marketing that brings in happy moments to work for you.

Parade Magazine and Random Acts of Kindness Foundation say that the year 2017 has been designated ‘The Kindness Year’.   Enjoy it. Promote it. Slide it into your marketing program. Your residents will love it and you, too.

About Cindy Heilman

Cindy is the founder and owner of Kind Dining®, which she began in 2006. She’s traveled across the country and Canada working with and training senior living communities that want to create an exceptional dining experience for their residents and staff. In addition, she certifies select professionals in her Kind Dining® philosophy and provides tools, now in an eLearning format, that make learning stick and help people put insights into action. As a result of her work, clients often share their staff has a new sense of purpose, get along better and keep their focus and energy on what matters most. In fact, she wrote a book, Hospitality for Boomers on how to attract residents and keep good team members. In her free time, she enjoys walking Oregon trails and cheering on her favorite soccer teams, the Portland Thorns and Timbers.

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