Q&A: Are Boomers Really Coming into Senior Living Now?


Q. Cindy, are the Boomers really coming into senior living communities now?

A. Yes. Some are walking through your doors to decide whether or not to have their parents live in your community. Others are moving in themselves. 

It’s very important for all senior care providers to begin service improvement to meet the expectations of the Boomer generation. Take a look at your rehab units and room service offerings, since they will likely be noticed first by Baby Boomers. Does service in these areas meet or exceed Boomer expectations? Many communities are remodeling beautifully, but not paying attention to service quality. 

To learn more about Boomer expectations, read Hospitality for Boomers: How to attract residents, retain staff, and maximize profitability. For hands-on help implementing higher service standards, bring Kind Dining® Training to your senior living community. To get started, call 503-913-1978.

About Cindy Heilman

Cindy is the founder and owner of Kind Dining®, which she began in 2006. She’s traveled across the country and Canada working with and training senior living communities that want to create an exceptional dining experience for their residents and staff. In addition, she certifies select professionals in her Kind Dining® philosophy and provides tools, now in an eLearning format, that make learning stick and help people put insights into action. As a result of her work, clients often share their staff has a new sense of purpose, get along better and keep their focus and energy on what matters most. In fact, she wrote a book, Hospitality for Boomers on how to attract residents and keep good team members. In her free time, she enjoys walking Oregon trails and cheering on her favorite soccer teams, the Portland Thorns and Timbers.

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